Tradesman Brewing
The Problem
A local, established brewery in Charleston, SC was looking to update their brand as they moved into a new space to allow them to grow and start canning.
Building on their market of blue collar customers, we developed a look that could be carried across multiple entry points such as signage, packaging and merchandise. This proved to be a success and resulted in an ever expanding brand offering post-move.
The Solution
Art + Merchandise Direction
Digital Brand Guidelines
Icon + Illustration System
Custom Typography
Full Custom Beer Packaging
