Fresh Clean Tees

The Problem

After growing revenue, AOV and LTV over a year of improvements and a few larger projects, we embarked on a much larger project. We wanted to improve the brand image and give the brand a stronger voice to help build trust with customers and increase loyalty.

The Solution

We repositioned the brand in the marketplace and allowed it to grow beyond just shirts. We redesigned the site and created an architecture to allow us to create more complex customer experiences.

Art + Photography Direction

Art + Photography Direction

Digital Brand Guidelines

Icon System

UX + Member Portal Strategy

Collaborative Full Site Redesign

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