99 Counties

The Problem

An established D2C company, Wallace Farms reached out to us wanting to revamp their digital strategy and positioning with a new name and identity, 99 Counties.

The Solution

We helped take 99 Counties to market by expanding on their new identity and creating a larger digital look. Our goal was to enhance their vision of community building within their demographic that was then bookended with product structuring and a full site build.

Digital Brand Strategy



Photography & Art Direction


Product Strategy


Full Site Redesign