Gimme Beauty

The Problem

Gimme Beauty was a family business that historically operated in wholesale consumer products. After creating a new hair tie that was significantly better than anything on market, they decided to start selling this product DTC.

The Solution

We were hired to add structure to their digital identity and redesign and rebuild the entire site. We implemented a better product architecture and introduced a build-a-box feature to help drive subscription sales.

20% Increase In Conversion

40% Increase In AOV

Art + Photography Direction

Digital Brand Guidelines

UX + Member Portal Strategy

Custom Build A Box Integration

Full Site Redesign